To begin, the following is not to diminish your clinical expertise, importance, etc. I have great admiration for what you do as a Doctor. What this article is intended to do is hopefully get you to view your business (practice) as a high-level CEO first and a doctor second. The facts are that is the only way you will ever maximize the success of your practice.
Let's begin. Facts are your dental or specialty practice is a commercial business that has clinical operations in it. Why? Almost everything that occurs in and out of your practice environment is commercial, such as:
Could my receptionist give her resume to a commercial organization and get hired to answer their phones? Could my hygienist give her resume to a sales organization and get hired a sales person? Could my financial expert (treatment coordinator) give he resume to a commercial organization to close customers on financials? If your answer is no, why do you trust them to perform those same commercial operations at your business (practice)?
Facts are the vast majority of healthcare professionals are not commercially trained to perform the commercial operations that occur daily at your practice. This is not a criticism it is simply the problems we are helping solve in dental and specialty practices. Maximize your success by having your staff commercially trained on the skills necessary to do the above commercial operations at their highest-levels.
CEO - BizBlitz (Healthcare division is called New Patient Group)
Our clientele consists of single & multi-location dental/specialty practices as well as Dental Service Organizations (DSOs). We help practices maximize their success with multiple, high-level solutions all under one roof. We help DSOs scale efficiently & effectively to become as large & profitable as possible. Here are five reasons why our program is statically proven to increase revenue, efficiency, profitability, productivity & scalability at record levels.
We are experts at understanding consumer tendencies based on the biology of the brain.
We are the only company bringing high-level commercial expertise into the practice environment, proven by the fact we are also trusted by publicly traded companies.
One-stop-shop for all solutions & training programs.
Invisalign®: Proven success through specific focus.
BizBlitz Healthcare Division
We are a disruptive force in healthcare. There is not another company that can claim the growth numbers our clients can and we do it by implementing high-level commercial strategies that are the opposite of everything currently being done in dental or specialty practices. Our practices track different stats, speak differently, train differently, advertise differently, think differently, motivate differently, communicate differently, have different job descriptions, present money differently, treat their patients differently and the list goes on and on.
90% of what happens within your practice is commercial and not clinical. Therefore, to grow your practice at its highest levels, you must act like a high-level CEO and Entrepreneur first and a doctor second. This is not meant to diminish the importance of your clinical abilities as I have great admiration for what it is you do. What it does mean is you must look at your practice as a business that has hundreds of commercial operations occurring daily with staff members carrying them out that usually have no commercial qualifications, expertise, etc. to do those jobs.
None of this is meant to criticize anyone or come across like we are smarter than everyone as we definitely are not. What happens is people just do what they know and many times believe it is right because they have done it that way for many years. Money is being presented by staff members that did not go to school to learn how to present financials. Hygienists are selling when they did not go to school to learn how to sell. Your receptionist is answering phones when they could not get a job as a receptionist in the commercial "world." You have a staff member handling social media that could not get hired for a social media position with any company outside of possibly another practice. Those are just a few examples of many.
The point is simply this. To maximize your success it is imperative high-level commercial strategies are implemented into your practice by commercial experts, high-level executives and successful entrepreneurs. Remember, consumers can choose you, someone else or nobody at all. Be an innovator and do everything at your practice differently than everyone else.
Founder & CEO - BizBlitz
Source Link: http://www.medicalnewstoday.com/articles/283649.php
Researchers from New York University (NYU) concluded that there is a link between gum inflammation and Alzheimer's disease, after reviewing 20 years of data on the association. However, the number of participants in the NYU study was fairly small. The researchers analyzed data from 152 subjects enrolled in the Glostrop Aging Study - a study looking at psychological, medical and oral health in Danish men and women. The study spanned a 20-year period and ended in 1984, when the subjects were all over the age of 70. Comparing cognitive function at ages 50 and 70, the NYU team found that gum disease at the age of 70 was strongly associated with low scores for cognitive function.
Study participants were nine times more likely to have a score in the lower range of the cognitive test - the "digit symbol test" (DST) - if they had inflammation of the gums. Although this study took into account potentially confounding factors like obesity, cigarette smoking and tooth loss unrelated to gum inflammation, there was still a strong association between low DST score and gum inflammation.
90% of the dental and specialty healthcare environment is commercial yet no training is provided in the respective schooling of dental assistants, ortho assistants, hygienists, receptionist, etc. High-level commercial education, leadership, motivation, efficiency, organization, customer service, sales, presentation, verbiage, financials, etc. are critical to the success practices do or do not have. It is also has an enormous impact on companies counting on the practice to sell their products, services, materials, etc. When high-level commercial expertise is implemented into the practice environment a transformation happens and the employees and patients all greatly benefit from it. In addition, revenue, profitability and productivity all skyrocket.
Learn more by clicking here.
The BizBlitz Team
Date: Thursday, May 4th
Location: Embassy Suites, 2800 American Boulevard West, Bloomington, MN 55431
Doctors/HR/Practice Managers encouraged to attend
Keynote Speaker: Brian Wright - Founder & CEO of BizBlitz
The power of high-level commercial training inside the healthcare practice. Our commercial training program provides the training healthcare professionals did not receive from their respective schooling. This includes sales, marketing, leadership, motivation, financial presentation, verbiage, organization, efficiency and so much more! We are also proud to announce we are in the process of creating the first healthcare commercial school for doctors and staff members that will be executed online using our LMS Digital Platform many of our current clients already utilize to better their own practice. We continue to provide innovative solutions and training to better the healthcare profession.
Click here to learn more.
In today's ever changing marketplace having an excellent social media marketing program is critical to the success your business will or will not have. The following six things are what social media should be doing for your business right now.
1) Increase your new clientele, customers, patients or whatever you call the people that pay for the services and/or solutions you provide.
2) Increase the value consumers see in your business and your profession.
3) Increase your brand recognition and value proposition.
4) Increase the referrals coming from your current clientele.
5) Engage your current clientele to become fans of your business and not just a client
6) Increase your search engine rankings.
All six of the above items is what an excellent social media marketing program should provide your business. Leave any single one of them and it means you will lose money via missed opportunities. When all six steps are in place your business will thrive online and help your business achieve record growth.
The statistics prove it. The best businesses invest in it. The most successful business owners understand why it brings them such a huge return. The question is why it is the least invested in and understood form of marketing? It is also the single hardest thing to convince business owners (Doctors and Commercial) they need. It is also a form of marketing that I like to call "recession proof."
When you think of marketing, what comes to mind? For most business owners it is postcards, radio, television, billboards, brochures, search engine marketing, etc. For the most successful business owners something else comes to mind. There are two phases to this type of marketing and they must be done in order to maximize your return on investment. Many business owners that invest in this marketing perform phase two without any attention to phase one.
What type of marketing is it?
Internal marketing is the answer. However, it might not be what you are thinking. There are two forms of internal marketing and in order to receive the biggest return it needs to be done in a specific order. Many times when business owners invest in internal marketing the first step is left out, which has a negative impact on their business.
Ok, let's dive in. The two forms of internal marketing are (1) Internal Marketing to your employees and (2) Internal Marketing to your clients, customers, patients, etc. Without accomplishing phase one first it is literally impossible to maximize your return on phase two. Phase one is the least invested in form of marketing, while also providing the largest return by far. Let's discuss each phase of internal marketing.
Internal Marketing - Phase One
I am going to use a sports analogy to begin as I have found it helps when speaking at events, writing articles, etc. In sports, internal marketing phase one equates to practice, the locker room and the overall culture of the organization. It is the coaches job to get the players on board with the philosophy, the playbook, each other and much more. It is also the coaches job to ensure the players are trained to understand those things and perform them at the highest of levels. It is also the coaches (and upper level management/owner/gm) job to create a winning culture, to motivate, to lead and to handle each individual personality on the team. The best organizations have all the above functioning at the highest levels year in and year out as they are always finding ways to improve on each of the above listed items.
The best business owners understand the above applies to their business, regardless of its size, industry and/or profession. Your employees must be highly-trained to follow all protocols, processes, procedures and systems. They must be highly-trained and role played with how to answer the phones, present money, overcome objections, provide exceptional service to your clientele and hundreds of other examples. Everything ... I mean everything inside your doors equates to internal marketing. I cannot express the importance of that enough.
Internal Marketing - Phase Two
Now, back to the sports analogy. Once the game begins, that is the equivalent of phase two of internal marketing. You are taking everything above and putting it to action. Phase two for a dental practice might be following up with a patient that didn't buy the first time in order to get them back through your doors. Phase one was the telephone training, defining who was in charge, defining the times on the schedule the calls would be made and role playing to ensure those outbound calls are performed exactly how the business owners wants. Phase two is your employee calling the patient and putting that training into action. If you are are a restaurant an example might be your waiter educating their table about your wine menu in order to get them to purchase a more expensive bottle of wine. Phase one was training your waiter on the wine menu and role playing with them how better educate your clientele. Phase two was the waiter to putting that knowledge and training into action.
Action: Implement both phases of internal marketing in their proper order to maximize the success of your healthcare practice or commercial organization.
CEO - BizBlitz
BizBlitz partners with successful companies to bring their solutions to your business at a cost effective, low monthly membership fee. These include business, education, marketing and staff training solutions all customized to your specific business, industry and profession. This enables your business to receive tens of thousands worth of high-level solutions, proven to increase revenues, efficiency, profitability and productivity, for one low monthly membership fee. All solutions are offered individually or bundled together as a VIP Member. In addition, we assign an account expert that serves as your single point of contact for all of your solutions. This person acts are your own personal assistant by helping eliminate the headaches of multiple 800#'s, waiting on hold and having people answer that have no idea who you are. Rise Above your competition with an array of solutions proven to grow commercial businesses and healthcare practices at record levels!
Our team consists of business and marketing executives, national keynote speakers and successful entrepreneurs that over the years have created relationships with some of the finest companies across the globe. Our team leveraged those relationships to bring your business the best, at a vastly reduced price. We wanted to bring numerous solutions, proven to make people millions, and provide them in one simple location, while making them affordable to all business owners. In addition, we wanted to simplify the life of the business owner by reducing the stress and high cost that comes with multiple companies, multiple payments and multiple contact points. We have successfully accomplished our goal and our clients are experiencing record growth because they now have to access to the finest solutions available at a price they can afford.
Dental and Specialty practices are achieving record growth by getting everything below for a simple monthly membership fee!
Our healthcare division is comprised of successful healthcare companies proven to grow dental and specialty practices at record levels through a multitude of high-level solutions. Healthcare business and marketing executives, national keynote speakers, human resource and staff training experts, former Invisalign® representatives, financial experts and more have all brought their expertise, experience and solutions together in one centralized location. These include practice management, staff training, education, marketing solutions and technologies proven to improve every aspect of the practice environment.
By bringing all of these solutions together under "one-roof" it allows you to receive them bundled together via a membership format. This allows you to receive ten's of thousands worth of solutions to grow your dental or specialty practice, for one low monthly payment and one contact person assigned to you. The numbers speak for themselves as our dental and specialty practices average: