“We believe the American Consumer does not value Dentistry and view Dentistry as costly, elective, painful and unnecessary.”
Your competition is not the Dentist or Orthodontist across the street and as long as you view it that way you will never maximize the potential of your Dental or Specialty Practice. So who truly is your competition? Your competition is literally every business that has products consumers’ value and choose to spend their disposable income:
Action: Invest in commercial verbiage training that teaches you and your staff how to place value on literally every aspect of your practice ... Literally every aspect of your practice.
President - BusinessBlitz