The best and most successful business owners (regardless of profession) are people that master what I am about to discuss in this article.
To begin, I want you to watch the following video. Afterwards, you can move on with my article as it will make more sense to you at that ponit.
For a moment, think about what motivates you? What gets you to purchase something whether it it be online, in person, etc.? What do you value and why do you value it? What have you purchased (at any time in your life) that you probably should not have but you wanted it so bad you did anyway? Has there ever been any type of advertisement that got you to pick up the phone and call and/or register online?
Facts are you are a consumer. You have specific buying tendencies, behavioral patterns, things that do and do not motivate you (etc.) all pertaining to the biology of the brain. You value certain things other consumers do not and I could go on forever ... but you get my point.
Every consumer is different though and would probably answer the above questions differently than you did.
Why is that important?
Well, there are thousands of reasons why, but today we are going to specifically discuss why it is important as it pertains to your employees. The best and most successful business owners (regardless of profession) are people that master what I am about to say.
Every single employee at your office is a consumer. Each of them have their own specific buying tendencies, things that do or do not motivate them, behavioral patterns, etc. all pertaining to the biology of the brain. What gets you motivated might not motivate them at all. What you value they might not value. Long story short, each of them have their own "love language." If you have not read this book you need to read it as even though it pertains to couples/relationships/etc. it still very much applies to your business as well.
For example, let's say you have a hygienist named Betty at your dental practice or a waiter named Danny at your Italian restaurant or a salesman named Trevor at your security firm .... You want to increase the Invisalign® starts (or any other type of treatment) coming out of Betty's hygiene room. You want to incentivize Danny to learn more about your wine list so he can upsell his tables by education them why the more expensive wine is the "way to go." You want to incentivize Trevor to sell more alarm systems. Therefore, you implement a bonus plan you think is fair, that would motivate you and would provide an opportunity for Betty, Danny or Trevor to make more $$$. Two months go by and you do not see any more Invisalign® starts, wine sales or alarm systems being sold.
You ask yourself why?
You speak with Betty, you speak with Danny or you speak with Trevor and cannot figure out what the problem is? You start to think they are lazy and possibly should not be working for you. You think all of this when in reality the actual problem is you implemented something that would motivate you but not Betty, Danny or Trevor.
Money is usually the biggest motivator with consumers (employees); however, there are millions of people that are not motivated by money at all. Some people are even turned off by it. Betty could be a consumer (employee) that is motivated by you giving her praise out loud in front of her fellow consumers (employees). She could be motivated by you sending her a gift to her house that her family sees as well. There are a thousand other motivational examples I could give but you get the point.
FACT: Until you implement motivational systems (bonuses) throughout your entire business, based on what motivates each individual consumer (employee) as it pertains to the biology of the brain, you will always leave money "on the table" at your business.
Now the question becomes, "How do I do that?" There are a multitude of higher level ways that I discuss with our clients on our Friday morning Client and CEO webinar; however, one solution that works well is to simply ask. It is a must you take the time to discuss with each employee at your business (discuss individually not as a group) what motivates them utilizing specific questions that will get you the answers you need to properly implement a performance based plan that will make your business skyrocket in growth.
To learn more about how this methodology will benefit your business visit www.BizBlitz.net Mention this article and you will receive your first month free for any service we provide.
About the Author:
Brian Wright is a national keynote speaker and Founder & CEO of BizBlitz. His business executive experience has included roles as President, CEO, Vice President, COO and Director of Global Operations for companies inside healthcare and outside of healthcare. His expertise includes consumer behavior and employee motivation pertaining to the biology of the brain, business development, operational refinement, team building, marketing, protocol implementation, statistical analysis, business coaching, sales and much more. Mr. Wright has also founded multiple successful start up companies all focusing on how to help business owners increase their efficiency, profitability and growth. His diverse background provides a unique perspective to business owners in all professions.
Mr. Wright loves spending time with his wife Kristen and their baby Brayden. Mr. Wright spent time as a professional baseball umpire and remains very close to the game today. He spends time raising money for children who cannot afford to play baseball (or any other sport of their choice), coaching baseball utilizing very unique methods focusing mainly on the mental side of the game and umpiring baseball (Little League, High School and College).