The following article is the beginning of an ongoing series that I will consistently post. Each article will have three to five new items in it and if you answer, "Yes" to any of them it is a fact your business is losing:
1) Do you have have an employee at your business handling your social media? This is a mistake made by thousands of business owners who think it is saving them money by just having someone at their place of business do it or they don't believe they have the budget to hire someone. Therefore, they just "throw" it on an in-house employee. I see it occur in healthcare practices and restaurants more than any other type of business and it costs them (and any other business doing it) thousands of lost revenues every week.
2) Do you believe posting something on Facebook means you are doing social media marketing? I have had so many business owners say they do social media marketing when in actuality they do not at all. Posting something on Facebook is not social media marketing and just doing that way is costing you thousands in lost revenues via missed opportunities.
3) You don't have a calculated marketing plan for Facebook, Twitter, LinkedIn, YouTube, Google Plus, Yelp, Instagram, etc? Each mentioned social media account serves a different purpose, has a different demographic, etc. that can help your business grow. Without a calculated marketing plan that attacks each one differently you are losing out on countless amounts of opportunities. Remember, just posting online is not marketing!
4) Do you have the mindset that social media should make your business successful overnight? This mindset reminds me of an owner in sports that brings in a new coach and expects them to transform the organization overnight. Those owners are always firing coaches and bringing in someone new, which means it never gets better. Same thing for social media. You must have the mindset that social media takes time, consistency, diligence and a ton of effort. It is not something that will make you rich overnight and if you believe it will you simply will never stick to a plan that will ensure your organization long term success.
5) You don't consistently post videos? New flash, Google owns YouTube ... Google wants to sell more advertising on YouTube .... How do you think Google will do that? They have made videos the #1 way to increase your search rankings across the web as it "forces" people to post more videos, which means they get to sell more advertising on YouTube. Therefore, you MUST post weekly videos if you want to ensure your success.
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