“The best and most successful business owners (regardless of profession) are people that master what I am about to discuss in this article.”
Employee motivation in dentistry. For a moment, think about what motivates you? What gets you to purchase something whether it it be online, in person, etc.? What do you value and why do you value it? What have you purchased (at any time in your life) that you probably should not have but you wanted it so bad you did anyway? Has there ever been any type of advertisement that got you to pick up the phone and call and/or register online?
Whether you know it or not you as a business owner (Dentist) are a consumer. You have specific buying tendencies, behavioral patterns, things that do and do not motivate you (etc.) all pertaining to the biology of the brain. You value certain things other consumers do not and I could go on forever … but you get my point.
What you have to remember though is each consumer is different and would probably answer the above questions differently than you did.
Why is that important?
Well, there are thousands of reasons why, but today we are going to specifically discuss why it is important as it pertains to your employees. The best and most successful business owners (regardless of profession) are people that master what I am about to say.
Every single employee at your office is a consumer. Each of them have their own specific buying tendencies, things that do or do not motivate them, behavioral patterns and more all pertaining to the biology of the brain. What gets you motivated might not motivate them at all. What you value they might not value. Long story short, each of them have their own, “Love Language” If you have not read this book you need to read it as even though it pertains to couples/relationships/etc. it still very much applies to business as well.
For example, let’s say you have a hygienist named Betty (I always use that name in examples and I don’t know why). You want to increase the Invisalign® starts (or any other type of treatment) coming out of Betty’s hygiene room. You implement a bonus plan that you think is fair, that would motivate you and would provide an opportunity for Betty to make a lot more $$$. Two months go by and you do not see any more Invisalign® starts coming from Betty. You ask yourself why? You speak with Betty and cannot figure out what the problem is? You start to think she is just lazy and possibly should not be working for you? You think all of this when in reality the actual problem is you implemented something that would motivate you but not Betty.
Money is usually the biggest motivator with consumers (employees); however, there are millions of people that are not motivated by money at all. Some people are even turned off by it. Betty could be a consumer (employee) that is motivated by you giving her praise out loud in front of her fellow consumers (employees). She could be motivated by you sending her a gift to her house that her family sees as well. There are a thousand other motivational examples I could give but you get the point.
FACT: Until you implement motivational systems (bonuses) throughout your entire business (dental practice), based on what motivates each individual consumer (employee) as it pertains to the biology of the brain, you will always leave money “on the table” at your practice.
Founder & CEO - BizBlitz