To begin, the following is not to diminish your clinical expertise, importance, etc. I have great admiration for what you do as a Doctor. What this article is intended to do is hopefully get you to view your business (practice) as a high-level CEO first and a doctor second. The facts are that is the only way you will ever maximize the success of your practice.
Let's begin. Facts are your dental or specialty practice is a commercial business that has clinical operations in it. Why? Almost everything that occurs in and out of your practice environment is commercial, such as:
Could my receptionist give her resume to a commercial organization and get hired to answer their phones? Could my hygienist give her resume to a sales organization and get hired a sales person? Could my financial expert (treatment coordinator) give he resume to a commercial organization to close customers on financials? If your answer is no, why do you trust them to perform those same commercial operations at your business (practice)?
Facts are the vast majority of healthcare professionals are not commercially trained to perform the commercial operations that occur daily at your practice. This is not a criticism it is simply the problems we are helping solve in dental and specialty practices. Maximize your success by having your staff commercially trained on the skills necessary to do the above commercial operations at their highest-levels.
CEO - BizBlitz (Healthcare division is called New Patient Group)