Dental school teaches it. It is the way dentists have spoken for years. It happens every single day inside thousands of dental practices. Nobody thinks twice about it and it has a direct impact (in a negative way) on how consumers (patients) view dentistry. It is one example of hundreds that occur daily inside dental practices that keep consumers (patients) from valuing dentistry at the levels they should.
If you are a dentist you are about to get one free protocol that will have an immediate impact on your dental practice by placing more value in the mind of consumers (your patients) as it pertains to dentistry (and your treatment plans). It is easy to implement and is something so simple that after you read this you are going to ask yourself, "Why in the world did I not think about this before and why do they not teach us this way in dental school?"
It is the word, "Recommend." I "recommend" a crown. I "recommend" Invisalign®. I "recommend" a bridge. Dentists remain the only type of doctor that diagnoses but only recommends treatment. The word "recommend" in itself means optional and it reinforces the mindset and beliefs consumers (patients) have of dentistry to begin with.
Eliminate the world "recommend" from your vocabulary and replace it with the word, "Prescribe." I am "prescribing" you a crown. I am "prescribing" you Invisalign®. I am "prescribing" you a bridge. One word that is so simple; however, has immediate and positive impact by placing more value on your treatment plan.
The word "prescribe" in itself means "needed" and places far more urgency, importance and (most importantly) value on your treatment plan. When consumers see more value in your treatment plan they say "yes" at higher levels.
This is one of hundreds of examples we teach inside dental practices to ensure consumers (patients) see more value in dentistry.
Founder & CEO - BizBlitz