In today's ever changing marketplace having an excellent social media marketing program is critical to the success your business will or will not have. The following six things are what social media should be doing for your business right now.
1) Increase your new clientele, customers, patients or whatever you call the people that pay for the services and/or solutions you provide.
2) Increase the value consumers see in your business and your profession.
3) Increase your brand recognition and value proposition.
4) Increase the referrals coming from your current clientele.
5) Engage your current clientele to become fans of your business and not just a client
6) Increase your search engine rankings.
All six of the above items is what an excellent social media marketing program should provide your business. Leave any single one of them and it means you will lose money via missed opportunities. When all six steps are in place your business will thrive online and help your business achieve record growth.