Whether you are a healthcare practice (dental, medical or specialty) or a business outside of healthcare, consumers will decide to buy (or not buy) from you based on two things. (1) Whether or not they understand what they are buying and (2) Whether or not they value what you are selling them. However, they cannot value what you are selling them without first understanding it. Now of course consumers also need to be able to afford what they are buying; however, they first need to understand it so they can then value it, which leads to them making the purchase. If those two critical things are not accomplished first, then many times consumers will not make a purchase even when they could afford it. Also, remember this, we have all purchased items in our lives that we probably could not afford. However, we did so because we understood what we were buying and we valued it.
Action: Stop selling and start spending extra time educating consumers on your brand (and your profession) by communicating with them digitally across the web before they even enter your business to begin with. Speak differently to them and learn how to engage consumer to become a fan of your business rather than a customer (client, patient, etc.) of your business. The vast majority of businesses (of all sizes) fail at this and it kills their potential, efficiency, profitability and growth. The education process should always be happening and you should always remain on the minds of your customers and other consumers that could become your customers. Invest in ensuring your business thrives online with digital marketing experts that will ensure your social media educates consumers about your brand and motivates them to purchase your services, solutions, products, etc.
Founder & CEO - BizBlitz